[[Image:Bobby-kotick.jpg|thumb|Robert Kotick.]]
Robert Kotick is the CEO of , president, and board member for ActivisionBlizzard, a position he assumed after the Activision Blizzard's corporate owner/partnermerger in July 2008. Prior to that Kotick had been the CEO of Activision since February 1991.
http://en.wikipedia.org/wiki/Robert_Kotick==Controversy==Kotick is a controversial figure in the press businessman first and a gamer second (if at all) and gaming community. This is partially due to has a perception notorious reputation (that he is only interested in creating sequels works to popular franchises, rather than developing new onesenhance) as being focused exclusively on the bottom line.<ref>{{cite web |url=http://arstechnica.com/journals/thumbs.ars/2008/11/06/activision-if-we-cant-run-a-game-into-There were concerns in the-ground-we-dont-want-it |title=gaming community when Activision: if we can't run a game into the ground, we don't want it |accessdate=2008-11-07 |work=arstechnica.com |publisher=[[Condé Nast Publications]] |date=2008-11-06}}<bought/ref> In responding to why Activision merged with Blizzard chose not to publish certain games, he implied the company is not interested in games that "donsince Kotick't have the potential s oft-stated business philosophies seemed to be exploited every year on every platform with clear sequel potential and have the potential in direct contradiction to become $100 million franchises".<ref>{{cite web |url=http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-andBlizzard's slow, careful, quality-50-cent-games/ |title=Why Activision Let Go Of ‘Ghostbusters’ And ‘50 Cent’ Games |accessdate=2008-11-07 |work=mtvfirst design practices.com |publisher=[[MTV]] |date=2008-11-05}}</ref>
Some members of the press openly criticize Kotick. [[Ars Technica]] editor Ben Kuchera wrote, "Kotick doesnBlizzard't play his gamess heads assured fans that there would be no management changes at Blizzard and no influence or interference from Activision leadership, and it shows."<ref>{{cite web |url=http://arstechnica.com/gaming/news/2009/01/activisions-bobby-kotick-brings-cash-but-so far there's been no evidence that this is not-hearttrue.ars |title=ActivisionFans remain concerned though, since for all the grumbling heard about Blizzard's Bobby Kotick brings cashslow development pace and frequent delays, but not heart |accessdate=2009-09-15 |work=arstechnicathe prospect of them rushing games and sacrificing quality to meet corporate timelines is a much scarier proposition.com |publisher=[[Condé Nast Publications]] |date=2009-01-21}}</ref>
Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the [[Call of Duty (series)|Call of Duty]], [[Guitar Hero]] and [[World of Warcraft]] franchises. Following news that the [[Modern Warfare 2]] Prestige Edition will cost $149.99, the [[Tony Hawk: Ride]] bundle will cost $119.99 and [[DJ Hero]] will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further."<ref>{{cite web |url=http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More |title=Activision's Kotick: I'd Raise Game Prices Even More |accessdate=2009-09-15 |work=SPOnG.com |publisher=[[spong]] |date=2009-08-06}}</ref>
==A Bottom Line Type of Guy==
The follow is quoted from [http://en.wikipedia.org/wiki/Robert_Kotick Kotick's wikipedia page]:
Kotick is a controversial figure in the press and gaming community. This is partially due to a perception that he is only interested in creating sequels to popular franchises, rather than developing new ones. [http://arstechnica.com/journals/thumbs.ars/2008/11/06/activision-if-we-cant-run-a-game-into-the-ground-we-dont-want-it] In responding to why Activision Blizzard chose not to publish certain games, he implied the company is not interested in games that "don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises". [http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-and-50-cent-games]
Some members of the press openly criticize Kotick. Ars Technica editor Ben Kuchera wrote, "Kotick doesn't play his games, and it shows."[http://arstechnica.com/gaming/news/2009/01/activisions-bobby-kotick-brings-cash-but-not-heart]
Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the Call of Duty, Guitar Hero, and World of Warcraft franchises. Following news that the Modern Warfare 2 Prestige Edition will cost $149.99, the Tony Hawk: Ride bundle will cost $119.99 and DJ Hero will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further." [http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More]
[[category:Blizzard]]
