17,263
edits
Changes
ADVERTISEMENT
From Diablo Wiki
no edit summary
[[Image:Bobby-kotick.jpg|thumb|Robert Kotick.]]
Robert Kotick is the CEO of Activision, Blizzard's corporate owner/partner.
http://en.wikipedia.org/wiki/Robert_Kotick
==Controversy==
Kotick is a controversial figure in the press and gaming community. This is partially due to a perception that he is only interested in creating sequels to popular franchises, rather than developing new ones.<ref>{{cite web |url=http://arstechnica.com/journals/thumbs.ars/2008/11/06/activision-if-we-cant-run-a-game-into-the-ground-we-dont-want-it |title=Activision: if we can't run a game into the ground, we don't want it |accessdate=2008-11-07 |work=arstechnica.com |publisher=[[Condé Nast Publications]] |date=2008-11-06}}</ref> In responding to why Activision Blizzard chose not to publish certain games, he implied the company is not interested in games that "don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises".<ref>{{cite web |url=http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-and-50-cent-games/ |title=Why Activision Let Go Of ‘Ghostbusters’ And ‘50 Cent’ Games |accessdate=2008-11-07 |work=mtv.com |publisher=[[MTV]] |date=2008-11-05}}</ref>
Some members of the press openly criticize Kotick. [[Ars Technica]] editor Ben Kuchera wrote, "Kotick doesn't play his games, and it shows."<ref>{{cite web |url=http://arstechnica.com/gaming/news/2009/01/activisions-bobby-kotick-brings-cash-but-not-heart.ars |title=Activision's Bobby Kotick brings cash, but not heart |accessdate=2009-09-15 |work=arstechnica.com |publisher=[[Condé Nast Publications]] |date=2009-01-21}}</ref>
Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the [[Call of Duty (series)|Call of Duty]], [[Guitar Hero]] and [[World of Warcraft]] franchises. Following news that the [[Modern Warfare 2]] Prestige Edition will cost $149.99, the [[Tony Hawk: Ride]] bundle will cost $119.99 and [[DJ Hero]] will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further."<ref>{{cite web |url=http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More |title=Activision's Kotick: I'd Raise Game Prices Even More |accessdate=2009-09-15 |work=SPOnG.com |publisher=[[spong]] |date=2009-08-06}}</ref>
[[category:Blizzard]]
Robert Kotick is the CEO of Activision, Blizzard's corporate owner/partner.
http://en.wikipedia.org/wiki/Robert_Kotick
==Controversy==
Kotick is a controversial figure in the press and gaming community. This is partially due to a perception that he is only interested in creating sequels to popular franchises, rather than developing new ones.<ref>{{cite web |url=http://arstechnica.com/journals/thumbs.ars/2008/11/06/activision-if-we-cant-run-a-game-into-the-ground-we-dont-want-it |title=Activision: if we can't run a game into the ground, we don't want it |accessdate=2008-11-07 |work=arstechnica.com |publisher=[[Condé Nast Publications]] |date=2008-11-06}}</ref> In responding to why Activision Blizzard chose not to publish certain games, he implied the company is not interested in games that "don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises".<ref>{{cite web |url=http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-and-50-cent-games/ |title=Why Activision Let Go Of ‘Ghostbusters’ And ‘50 Cent’ Games |accessdate=2008-11-07 |work=mtv.com |publisher=[[MTV]] |date=2008-11-05}}</ref>
Some members of the press openly criticize Kotick. [[Ars Technica]] editor Ben Kuchera wrote, "Kotick doesn't play his games, and it shows."<ref>{{cite web |url=http://arstechnica.com/gaming/news/2009/01/activisions-bobby-kotick-brings-cash-but-not-heart.ars |title=Activision's Bobby Kotick brings cash, but not heart |accessdate=2009-09-15 |work=arstechnica.com |publisher=[[Condé Nast Publications]] |date=2009-01-21}}</ref>
Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the [[Call of Duty (series)|Call of Duty]], [[Guitar Hero]] and [[World of Warcraft]] franchises. Following news that the [[Modern Warfare 2]] Prestige Edition will cost $149.99, the [[Tony Hawk: Ride]] bundle will cost $119.99 and [[DJ Hero]] will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further."<ref>{{cite web |url=http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More |title=Activision's Kotick: I'd Raise Game Prices Even More |accessdate=2009-09-15 |work=SPOnG.com |publisher=[[spong]] |date=2009-08-06}}</ref>
[[category:Blizzard]]
