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::Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the Call of Duty, Guitar Hero, and World of Warcraft franchises. Following news that the Modern Warfare 2 Prestige Edition will cost $149.99, the Tony Hawk: Ride bundle will cost $119.99 and DJ Hero will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further." <ref>[http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More Activision Raises Game Prices] - Spong.com, July 2009</ref>
==Involvement in Diablo III==
As far as is publicly known, Bobby Kotick has had zero input or involvement in the production of any Blizzard games, Diablo III included. Bobby's not a gamer and not a game designer, and he knows enough not to meddle and risk killing the golden goose. His input, if it came, would be in terms of faster development, cutting costs, or marketing and distribution expertise.
Diablo III Game Director Jay Wilson was asked about his experience with Activision in an interview from Gamescom, in August 2010.<ref>[http://diablo.incgamers.com/blog/comments/jay-wilson-interview-indiablo.de-part-two/ Jay Wilson Interview @ Gamescom 2010] - in.Diablo.d3, August 2010</ref>
::'''''in.Diablo.d3: '''Since Blizzard merged with Activision. there’s been a lot of talk about how the games might have changed. The name of Bobby Kotick comes up a lot. Does Activision influence the way you make games?'''
::'''Jay Wilson: '''The only experience I’ve had has all been positive. Activision has really good distribution. It’s a business-y thing, but their distribution channels are great. Really helped with the launch of SC2. I’ve never had any Activision person ask me to do anything. Or ask any of the other game directors at Blizzard to do anything. We make really good games and they respect that. and they do very good distribution and publishing, and we respect that. A lot of the speculation about we’re being pressured to do this or that, or Bobby’s twisting their arm... if it’s happening I’ve never seen it.
A fair answer, but note that Jay limited his comments to actual game production issues. He didn't include B.net changes or features, such as the [[Real ID]]/real names in the B.net forums debacle.