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::Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the Call of Duty, Guitar Hero, and World of Warcraft franchises. Following news that the Modern Warfare 2 Prestige Edition will cost $149.99, the Tony Hawk: Ride bundle will cost $119.99 and DJ Hero will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further." <ref>[http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-More Activision Raises Game Prices] - Spong.com, July 2009</ref>
==Bobby's Eyes==
[[File:Bobby-eyes.jpg|thumb|100px]]
Leading Diablo fansite [[Diii.net]] started a meme in late 2010 by posting a tiny, tightly-cropped image of Bobby's Eyes in any news item about Blizzard financial issues, Blizzard game piracy, or other such topics. The intended allusion is a humorous cross between [http://en.wikipedia.org/wiki/Big_Brother_%28Nineteen_Eighty-Four%29 Big Brother] and [http://www.google.com/images?q=ceiling%20cat%20is%20watching%20you%20masturbate&um=1&ie=UTF-8&source=og&sa=N&hl=en&tab=wi&biw=1487&bih=1113 Ceiling Cat is watching you masturbate]. Most fans seem to find the meme amusing.
==Additional Reading==
Kotick has been covered extensively in the press. The articles vary greatly in their focus and approval of his actions and philosophies. * See all Diablo III [http://diablo.incgamers.com/categories/category/robert-kotick/ news items with a Bobby Kotick connection on Diii.net].
Selected Kotick profiles in the gaming and general press:
* [http://www.forbes.com/forbes/2009/0202/052.html Forbes offered fluffing praise] from the business community.
* A [http://littlebobeep.com/2010/bobby-kotick-hates-birthdays-butterflies/ more balanced piece from Little Bo Beep] takes a sarcastic approach, defending his actions in the larger scheme of things.
* A newernew, allegedly more patient and sensitive Bobby [http://www.gamasutra.com/view/news/31568/Kotick_Listening_To_Customers_Matters_More_Than_Ever.php talks to Gamasutra about the benefits of lengthy Blizzard beta tests] via GamaSutra.
