The follow is quoted from Kotick's wikipedia page: <ref>[http://en.wikipedia.org/wiki/Robert_Kotick Robert Kotick's wikipedia pageon Wikipedia]:- Wikipedia, November 2009</ref>

::Kotick is a controversial figure in the press and gaming community. This is partially due to a perception that he is only interested in creating sequels to popular franchises, rather than developing new ones. <ref>[http://arstechnica.com/journals/thumbs.ars/2008/11/06/activision-if-we-cant-run-a-game-into-the-ground-we-dont-want-itArs Technica] - Ars Technica, November 2008</ref> In responding to why Activision Blizzard chose not to publish certain games, he implied the company is not interested in games that "don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million franchises". <ref>[http://multiplayerblog.mtv.com/2008/11/05/why-activision-let-go-of-ghostbusters-and-50-cent-gamesMtv]- Mtv, November 2008</ref>

::Some members of the press openly criticize Kotick. Ars Technica editor Ben Kuchera wrote, "Kotick doesn't play his games, and it shows."<ref>[http://arstechnica.com/gaming/news/2009/01/activisions-bobby-kotick-brings-cash-but-not-heartKotick Brings Cash but not Heart]- ArsTechnica, January 2009</ref>

 ::Kotick threatened to pull support from Sony's Playstation 3 console if the company didn't lower its price. Kotick also created a stir when commenting on the financial success of the Call of Duty, Guitar Hero, and World of Warcraft franchises. Following news that the Modern Warfare 2 Prestige Edition will cost $149.99, the Tony Hawk: Ride bundle will cost $119.99 and DJ Hero will cost $119.99, Kotick stated to a reporter, "if it was left to me, I would raise the prices even further." <ref>[http://news.spong.com/article/18838/Activisions-Kotick-Id-Raise-Game-Prices-Even-MoreActivision Raises Game Prices]- Spong.com, July 2009</ref>