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@Diablo refers to Blizzard's official Diablo twitter account, which [http://www.twitter.com/diablo can be viewed here].
==@Diablo's Origin== Initial fan reactions to Blizzard's Twitter innovation were quite mixed, due to a general "I hate Twitter" attitude amongst many. Fans questioned the value of the service, with its limit of 140 character per post, and some early misunderstandings[http://diablo.incgamers.com/blog/comments/a-case-study-in-the-inherent-shortcomings-of-twitter/] brought about by the short messages seemed to bear this out. After a few months though, fans began to see the value of daily updates and questions being answered, even with very short replies, and the service became well-accepted by the Diablo community. In November 2010, a little more than a year after it began, @Diablo had posted over 600 tweets and had around 44,000 followers. Those figures had increased to 1,390 tweets and 115,868 followers as of March 2012. ===@Diablo Operations=== @Diablo is updated by [[Bashiok]] and some several other Blizzard [[community managers handle manager]]s, who seldom identify themselves in their tweets. After a couple of years of busy activity, during which time Bashiok was responsible for the vast majority of the updates, the accountfrequency of @Diablo tweets began to decline in 2011, especially after Bashiok and though its activity other Blizzard employees began tweeting more regularly from their own accounts. As of early 2012, @Diablo is often sporadic, with nothing posted for issuing only a week tweet or moretwo a day, all of which are notifications of official site updates or answers to very basic questions about Diablo III. As such the account keeps service has become of little value to knowledgeable fans, all of whom rely on forums, [[fansites]], and [[blue tracker]]s to keep up on the most current news. ==Additional Blizzard Employee Twitter Accounts== In addition to @Diablo, regular Diablo information is disseminated by the personal accounts of several Blizzard employees. * Community manager [[Bashiok]] tweets from [http://twitter.com/bashiok @Bashiok].* Diablo 3 Game Director [[Jay Wilson]] tweets [http://twitter.com/Angryrobotics from @Angryrobotics].* Community manager [[Zarhynm]] tweets [http://twitter.com/TalkingCongas from @TalkingCongas. * [http://diablo.incgamers.com/categories/category/news/twitter/news/twitter Fansite Diablo.IncGames.com posts news that quotes] all of the Diablo 3-related tweets from these and other accounts., ==The Initial Twitter Announcement== Blizzard announced their [[@Diablo]], [[@Starcraft]], and [[@Warcraft]] official twitter accounts in September 2009[http://diablo.incgamers.com/blog/comments/blizzard-joins-the-twitter-revolution/], and the tweeting began just a fairly regular intercourse with fansfew days later. Their announcement read as follows: <blue>In the next few days we will be officially launching the @Warcraft, @StarCraft, and @Diablo Twitter feeds where we plan to share news, run contests and events, answering short questions and much more. We’ll be starting things off with quick answers, owing a bang by holding contests leading up to and through BlizzCon as well as will be twittering all through the show. We’re looking forward to the opportunities that will come with these new Twitter's 140 character per message limitaccounts and the increased interaction between Blizzard Entertainment and the community.</blue>
[[File:Twitter-diablo-11-22-10.jpg|center|thumb|600px|@Diablo as seen November 22, 2010. The [[Barbarian]] @ [[Bastion's Keep]] background image has been unchanged since the account went live.]]
