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Bobby Bucks are Bucks™ is a common fan-created slang term for the real money generated by or spent in the Diablo III [[Real Money Auction House]]. The term refers to Activision /Blizzard President [[Bobby Kotick]], whose avarice is legendary. Bobby's constant drive to monetize everything in all Activision/Blizzard games is widely assumed to be behind the introduction of this revenue-generating system, though Blizzard has always insisted their motives behind the RMAH were entirely about enhancing the player experience. Blizzard's official term for Bobby Bucks is, [[Battle.net Balance]].