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'''Merchandise''' has long surrounded [[Blizzard Entertainment|Blizzard]] games, and now offer a wide (and ever-growing) variety of game paraphernalia. There is a lot less Diablo 3 merch currently available than is associated with [[World of Warcraft]] or [[Starcraft]], but as the game draws nearer to release that's likely to change.
==Diablo Merchandise==
* [[Diablo movie| Diablo Movie]] (Nothing official announced.)
* [[Diablo II Pinata]] (not really)
==Blizzcon Sales==
[[File:Merch-blizzcon-2010.jpg|thumb|150px|Blizzcon 2010 exclusive.]]
Each year at Blizzcon, Blizzard rolls out numerous new merchandise items that are only available at Blizzcon. These include shirts for all of their games, along with lots of other miscellaneous stuff; key chains, can holders, stress balls, posters, poker sets, and much more.
Beginning in 2010, Blizzard made these items available online, for two days only, shortly before Blizzcon. Only Blizzcon ticker holders and Virtual Pass buyers could order items from this special store sale. A compilation image of the loot available can be seen to the right.