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From Diablo Wiki
Graphics
,→Blizzard's Graphics Philosophy
Many MMORPGs released since [[World of Warcraft]] have had objectively "better" graphics, but fans don't buy games because every blade of grass is rendered individually. They buy them because they have a nice look and play well, and WoW's graphics, though years old and never that technically advanced to begin with, remain popular and visually pleasing to most gamers.
Bashiok explained their company philosophy towards this issue in a forum post from December 2011.[http://diablo.incgamers.com/blog/comments/accessability-bad-graphics-in-blizzard-games]
<blue>Blizzard games are intended to be accessible, and that’s seen through game design as well as system spec requirements. It’s not going to be pushing too many people’s systems to the limits, which is the intent.
We also tend to spend time on a visual style that we believe will be timeless. While the cutting edge FPS’ of a few years ago quickly fall to the glitz of newer technologies, our intent is to create a beautiful game that doesn’t age because it’s not attempting to be a representation of reality. Good thing too, because we expect people to be playing it for a long time to come. </blue>