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When most heard of these messages, they suspected a joke. But of course both are true, even the "Mooooo!" one, which has been seen (an reported) by thousands. And of course screenshots don't lie. We have three examples of each, that different people mailed in in the very early days of the game's release. Mooooooo!: Number One, Number Two, and Number Three. And Perfect Gem Activated: Number One, Number Two, and Number Three. The Perfect Gem one feeds the main rumour, that just activating the gem, or especially getting the Perfect Gem Activated, and then creating a game, will cause more gems or Gem Shrines to appear.

[[Image:Gem-chat3.jpg|frame|Milk this.]]The cow sound effect obviously brings to mind thoughts of the [[Secret Cow Level]], a persistent rumor from Diablo I that was embraced by Blizzard in an April Fools screenshot from 1999, a thumbnail of which can be seen to the right. It then was found to have actually gone beyond the rumour and into the "real world," so that upon killing Diablo (or Baal in the Expansion Pack), one can actually visit that Bovine Paradise just a short portal hop away from the Rogue Encampment. (See our {{iw|Secret_Cow_Level Secret Cow Level}} article.)