Media Coverage

This page lists all Diablo III coverage; previews, interviews, pictures, videos, designer diaries, forum post, and more. Anything from the D3 Team that's substantial enough to warrant a news post on Diii.net gets an entry on this page. Larger interviews and other features are sometimes archived in this section one month after they go online, to ward off link rot.

• If you're interested in updating this page, please check out the Media Coverage/Guidelines first.
• Jump back to the earlier years of Media Coverage, archived to keep down the page size. Links right below here.

If you are new to Diablo or Diablo III development, you can read up on the topic here:

• Diablo 3 Basics - The light source of all known Diablo III data in one fact sheet.

Media Coverage Archive:
2008 - 2009 - 2010

December 2010

• Other: December 31, 2010 -- Visiting the blog of the biggest Diablo merchandise collector on earth. More odd stuff than you can imagine, on display.

• Commentary: December 27, 2010 -- Revisiting debates on two issues Blizzcon resolved; a "sexy" character in D3 and the mysterious burning tower that turned out to be Bastion's Keep.

Diablo, by Glowei.

• Picture: December 23, 2010 -- Christmas artwork featuring a demonic, Barbarian Santa Claus. The image was previously used for December in the 2010 Diablo III calendar.

• Picture: December 22, 2010 -- The "Encounters" page debuts on Blizzard's Diablo III site, plus numerous new screenshots. The page is just general info on combat, but the images are nice.

• Blue Post: December 21, 2010 -- Bashiok brings a year end surprise with news that all of the attributes in Diablo III have been completely reworked. No more strength, dexterity, etc. The attributes have all new names and combined, more complicated functions. Check the wiki articles for mfull details on the five new attributes: Attack, Precision, Vitality, Defense, and Willpower.

• Picture: December 15, 2010 -- New Artwork of Diablo courtesy of Glowei, with the full image from this year's Blizzcon program cover.

• Picture: December 12, 2010 -- High quality photos of the game interface pop up, taken at the Korean Gstar expo.

• Other: December 9, 2010 -- Blizzard continues to leak like a proverbial sieve, as a rough cut of the ending cinematic for the first SC2 expansion pops up online. The cheesiness of the movie's plot provokes a huge fan discussion of the declining (?) quality of Blizzard's game storytelling.

• Commentary: December 6, 2010 -- Fan vote reveals strong support for all new characters in the expansion. If a D2 char must return, the Paladin and Necromancer are neck and neck in popularity, with the Druid a strong third option.

• Blue Post: December 3, 2010 -- Bashiok comments on gore, decapitations, and Diablo III's planned M-mature rating.

• Blue Post: December 2, 2010 -- @Diablo comments on damage types and explains the difference between poison and disease damage.

• Other: December 2, 2010 -- Blizzard product release date schedule chart is leaked on a Chinese MMO site. Rumors swirl about heads rolling in their Chinese offices, and while Blizzard never officially confirms or denies the document, the subsequent confirmation of codename "Titan" for their next gen MMO provide strong supporting evidence for the legitimacy of the chart.
  • Full details in the Release Date article.

November 2010

• Picture: November 30, 2010 -- A jigsaw collection of screenshots maps out the very short Highlands Passage level from the Blizzcon 2010 demo build.

• Blue Post: November 30, 2010 -- @Diablo shares a lot of info about how the ladder ranking system might work.

• Picture: November 28, 2010 -- Nice collection of concept arts showing the evolution of the Demon Hunter class design.

• Blue Post: November 25, 2010 -- Bashiok shares some new info on the ever-changing Class-Specific Weapon issues of Diablo III.

• Video: November 22, 2010 -- Ninja gameplay footage from Korea. Good picture, terrible action.

• Other: November 16, 2010 -- Blizzard's long-rumored Diablo console project confirmed by job postings on Blizzard.com.

• Picture: November 14, 2010 -- New artwork showing the Witch Doctor's "tentacle armor", by Trent Kanuiga.

• Blue Post: November 12, 2010 -- Bashiok answers some questions about the Demon Hunter's pistol crossbows.

• Blue Post: November 12, 2010 -- Bashiok says Item Sets will probably wind up being an end game item.

• Interview: November 10, 2010 -- A WoW producer talks about WoW's PvP influence on Diablo III's Arenas, and kicks off a huge fan debate about what lacked in WoW's PvP and how D3 is not repeating its mistakes.

• Interview: Interview with Battle.net lead Greg Canessa on future plans for the service.

• Blue Post: November 3, 2010 -- Bashiok argues against "skill hording" as a game strategy, and for easy respecs. A day later he gave some more replies on this subject. Then later that day, he tried playing a Barbarian and Wizard without spending any skill points and reported back on his findings.

• Blue Post: November 2, 2010 -- Bashiok reveals that the male Barbarian will probably have his backstory changed, making him just another new adventurer instead of the D2 barbarian returned. Fans strongly dislike the idea, but came to understand it better after reflection.

October 2010

Diablo is the joker.

• Other: The Diablo 3 Poker Set is revealed. Full details here, with high quality scans of the new artwork on the cards added a week later.

• Blue Post: October 27, 2010 -- Bashiok discusses the offline single player mode of Diablo III and why they'll be doing all they can to discourage players from using it.

• Blue Post: October 27, 2010 -- Bashiok defends Blizzard's "endless iteration" game design approach.

• Blue Post: October 27, 2010 -- Bashiok on respecing traits and why the Lucky trait is cool.

Blizzcon 2010

BlizzCon 2010 took place October 22-23, 2010, at the Anaheim Convention Center. The D3 developers told us this would be the "biggest Blizzcon ever" in terms of Diablo II information, and it was indeed quite mighty with the Demon Hunter's debut, Arena Battles, the Talisman, traits, the new skill trees, and much more. Check the Blizzcon 2010 news category to see every single news item related to Blizzcon; this Media Coverage page archives the items with substantial content.

Panels

Though fans were upset at the math of 3 Diablo panels vs. 8 WoW and 7 SC2 at Blizzcon, the content and depth of the two Diablo III content panels was exceptional. The Open Q&A was less useful, but such events are always full of "noob" questions of little value to fans who have been following the game closely.

• Gameplay Panel Blizzcon 2010
• Crafting Sanctuary
• Open Q&A Panel

Blizzcon 2010 Diablo III Developer Interviews

• Jay Wilson video interview with Direct TV live from the show.
• Jay Wilson video interview with Diablo 3 ESP, fully transcribed by Diii.net.
• Jay Wilson video interview with G4TV.
• Jay Wilson interview from the Blizzcon program covers the Demon Hunter, skills/traits, and the battle arena.
• Jay Wilson interview with GamePlanet.
• Leonard Boyarsky video interview with Game Pron.
• Leonard Boyarsky video interview with Direct TV.
• Julian Love and Jason Bender video interview with Gamespot.
• Julian Love video interview with Atomix. Full transcript by Diii.net.
• Julian Love interview with Diii.net. Covers the Blizzcon demo, fan reactions, and more.
• Julian Love interview with SlashDot.
• Julian Love interview with GameOnMac.
• Jason Bender and Christian Lichtner interview with VG247.
• Jason Bender and Christian Lichtner interview.
• Christian Lichtner and Jason Bender interview with The Escapist.
• Leonard Boyarsky and Dave Adams interview with AusGamers.
• Kevin Martens and Alex Mayberry interview with GameUK.

Blizzcon 2010 Hands-On Reports

PvM Demo Reports:

• Diii.net's mega Quests & Dungeons report.
• Diii.net's mega Barbarian report.
• Diii.net's mega Demon Hunter report.
• Diii.net's mega Monk report.
• Diii.net's mega Witch Doctor report.
• Diii.net's mega Wizard report.

• SlashDot offers a very detailed write up.
• VGChartz with a good first-timer report.
• Gameplanet NZ gives a thorough report.
• Telegraph UK with a short report.
• PC Gamer's hands-on report.
• Ten Ton Hammer briefly covers the Demon Hunter.
• ShackNews with a short report.
• VideoGamer with a brief report.
• Kotaku covers the Demon Hunter quickly.
• 1up.com with a short write-up.
• FileFront's Demon Hunter article is quick and to the point.
• Joystiq writes briefly about the PvM and PvP.
• GameInformer covers the Demon Hunter briefly.
• FearNet offers a first time report.

Battle Arena Reports:

• Diii.net's Arena report covers everything in ridiculous detail.
• Diii.net's quick PvP notes and Arena screenshots.
• ShackNews short PvP discussion.
• Gamespot short PvP discussion.
• Diablo Source short PvP discussion.
• Warcry.com short PvP discussion.
• Kotaku short PvP discussion.
• Warcry's PvP report.

Screenshots and Movies

• The Demon Hunter's debut cinematic.
• Blizzard's official 14 minute gameplay movie. Includes much PvM, Demon Hunter and multiplayer, plus Battle Arena footage.

• Fan-recorded 15 minutes of PvP action.
• Another 15 minutes of PvP, this one with much better play.

• Demon Hunter screenshots. Second batch. Third batch. Other non-DH screenshots.
• Battle Arena screenshots. Second batch from the Press kit.
• New assorted artwork. New monster artwork.

October, Pre-Blizzcon

• Other: October 22, 2010 -- The eve of Blizzcon 2010! The team at diablo.incgamers.com posts coverage and updates for the event, also collected nicely in the section above.

• Blue Post: October 19, 2010 -- Rounding out the final gear set preview before Blizzcon 2010 is the male Barbarian.

• Commentary: October 15, 2010 -- D2 gear sets vs. D3 gear sets spawns a huge debate about how the armor *should* look.

• Blue Post: October 14, 2010 -- Blizzard riles up more fans with a preview of the gear set for the male Wizard, fanning the flames of the previous controversy with the character design. Much criticism and fan remixes ensue. More remixes and even fan art. Finally, a fan vote reveals... a lot of ambivalence, tending towards disapproval.

• Blue Post: October 13, 2010 -- The female Witch Doctor is shown sporting an interesting mask in this gear set preview. A fan remix a few days later creates more debate.

• Commentary: October 13, 2010 -- Diablo III have Pentagrams]? Blizzard has been removing many elements of real world culture and religion from WoW and D3, including crosses and pentagrams. Is this a bad thing?

• Commentary: October 12, 2010 -- Artisan's upgrade pace debated, with dozens of useful reader comments.

• Blue Post: October 8, 2010 -- Bashiok confirms that Act IV will be a finale, like it was in Diablo II, and thus will be the shortest of the acts.

• Blue Post: October 7, 2010 -- Blizzard showcases a gear set for the female Barbarian. Discussion of her face's evolution to a prettier, softer form was debated. Most fans approved of the change, as a vote proves.

• Blue Post: October 7, 2010 -- Bashiok argues at length] against death penalties in Diablo III.

• Picture: October 6, 2010 -- The next of the gear set previews continues with the female Wizard.

• Blue Post: October 6, 2010 -- Bashiok explains why they're happy with the current state of Fury, arrived at after long experimentation.

• Interview: October 1, 2010 -- Diablo creator Dave Brevik interviewed on Diablo I.

September 2010

• Blue Post: September 30, 2010 -- Blizzard ramps up the excitement for Diablo III @ Blizzcon 2010 by posting sneak peaks of character gear sets (note: not the same as item sets) starting with the male Witch Doctor. A later post compares his facial evolution, from concept art to the final game look.

Class-specific weapon confusion.

• Blue Post: September 29, 2010 -- Another Bashiok post on class-specific weapons stirs up the usual confusion and controversy. With a follow-up 2 days later. And a fan vote showing general disapproval of class-specific weapons.

• Interview: September 25, 2010 -- Jay Wilson @ CVG.

• Blue Post: September 21, 2010 -- One of the biggest announcements of the year was made, when Bashiok revealed that Diablo III's maximum level was going to be 60. This change was explained and discussed in numerous posts, on the 21st, more on the 22nd, more end game stuff on the 22nd, achievements on the 23rd, why not more levels just for fun on the 26th, and another discussion on October 13th.
  • A site vote on Diii.net found nearly 50% of readers very supportive of the Clvl 60 change, with just 16% opposing it.

• Blue Post: September 18, 2010 -- Bashiok engages a long debate about respecs and replayability in D2 and D3.

• Blue Post: September 18, 2010 -- Bashiok drops a bombshell and reveals that passive skills are out of the Diablo III skill trees. (Not until Blizzcon were traits explained.)

• Other: September 10, 2010 -- Blizzard updates the Diablo III page with information about the new health system.

• Blue Post: September 9, 2010 -- All characters will have relaxed stances in town; the Monk's aggressive one in a recent video was just a WiP.

• Blue Post: September 8, 2010 -- Bashiok sprinkles some information about new rune effects and Flux relays an "unofficial" conversation with Bashiok regarding the recent skill rune changes.

• Commentary: September 7, 2010 -- Comparing video game graphics to works of art; the more realistic ones are not the most popular or ageless. Hence Blizzard's stylized artistic approach, as exemplified by Diablo III.

• Blue Post: September 4, 2010 -- Haunt grows ghostlier. Bashiok offers another graphical update about a skill we've never really seen.

• Blue Post: September 3, 2010 -- Bashiok on weapon options, dual-wielding vs. two-handed vs. one-handed weapon options.

August 2010

• Other: August 30, 2010 -- Blizzard updates the Diablo III website with a page detailing the new crafting system.

• Interview: August 28, 2010 -- GamesTM magazine interviews Blizzard lore/story/art guy Chris Metzen.

• Blue Post: August 26, 2010 -- Bashiok explains why there's not a "pick up everything" button in Diablo III.

• Blue Post: August 25, 2010 -- Bashiok shares many details about gems and upgrading. He returns with more updates the next day.

• Other: August 24, 2010 -- A Blizzard art show debuts at an art gallery in Taiwan.

• Blue Post: August 24, 2010 -- Bashiok crushes the hopes of fans that ask about retroactive machinima-style class trailers for the Barbarian and Witch Doctor, saying that (while being a nice idea) it would be a poor use of resources.

• Blue Post: August 21, 2010 -- Bashiok adds details to the new info about Armor Dyes, just revealed by Jay Wilson at Gamescom.

• Blue Post: August 21, 2010 -- Bashiok argues that low-res character models on the official site don't matter.

• Blue Post: August 21, 2010 -- Bashiok gives new details about D3's planned Facebook integration.

• Blue Post: August 20, 2010 -- Bashiok confirms no DPS charts will be displayed in Diablo III. Though weapons list their DPS, along with min-max damage.

• Blue Post: August 19, 2010 --Bashiok on improved chat controls and the red target outline.

Gamescom 2010

The Gamescom show in Cologne, Germany ran from August 18-21, and featured a ton of new Diablo III news. Earlier in the month Blizzard had promised to reveal a new Diablo III feature at the show, and they held a press conference as soon as the show began to present the Artisans, as well as the concept of crafting from recipes using materials obtained from the salvage cube. Gamescom 2010 also brought new interviews, screenshots, artwork, and more.

Jay Wilson Interviews

The Blacksmith.

• Jay Wilson speaks with 4players.de from Gamescom.
• Jay Wilson speaks with in.Diablo.de from Gamescom.
• Jay Wilson speaks with Diablo3.net.pl from Gamescom.
• Jay Wilson speaks with Gamona from Gamescom.
• Jay Wilson speaks with Gamespot.au from Gamescom.
• Jay Wilson speaks with Tweakers.net from Gamescom.
• Jay Wilson speaks with PCGames.de from Gamescom.
• Jay Wilson speaks with G4TV from Gamescom.
• Jay Wilson speaks with Eurogamer from Gamescom.

Artisan Infos

• The Artisan introduction video narrated by Jay Wilson. Also video of his live narration from the show.

• The official Artisan FAQ is released. A week later, a fairly low-info official Crafting page is added to the official site.

• Bashiok answers over a dozen questions about Artisans and their likely effect on the game economy.

• Bashiok with more answers about crafting and salvaging.

• General gaming site coverage of the Artisan presentation. Destructoid, Play.tm, Digital Spy, IncGamers, IGN, GamePlanetNZ, NeoSeeker, G4TV, The Escapist, Gamespot, Mtv, GameBlend, ExoPhase, Joystiq, Device Mag, and God is a Geek.

Hands-On Play Reports

• Judge Hype reports on some play time. (French translation.)
• Another hands-on report. (From an event in Austin, Texas, but it's the same weekend and the same game demo build.)
• Two more lengthy fan hands-on reports.
• A third hands-on report from the event.

Screenshots and Visuals

• The Artisan introduction video narrated by Jay Wilson. Also video of his live narration from the show.

• High quality fan-shot video of a Monk working through the demo.

• A second ninja-video, of much lower quality.

• Six Artisan screenshots feature the Blacksmith.
• Three new combat action screenshots.

• Photos of Blizzard's booth and the Diablo III demo machines from Gamescom.

August, Pre-Gamescom

• Blue Post: August 11, 2010 -- Bashiok provides information about Health Globes and monster nomenclature.

• Blue Post: August 10, 2010 -- Bashiok on adjusting the difficulty curve through hell and into the end game.

• Blue Post: August 6, 2010 -- Changes to resource systems for the Barbarian and Wizard are commented on by Bashiok. Balls of Fury get tossed out and we say goodbye to Instability.

• Blue Post: August 4, 2010 -- Bashiok shoots down a "4th difficulty" suggestion and says they've got bigger and better ideas to spice up the end game.

• Blue Post: August 4, 2010 -- Bashiok confirms a new skill for the Witch Doctor called Poison Dart.

July 2010

• Blue Post: July 30, 2010 -- A community poll finds that most fans would want their name used for an item in the game, though "No to using fan names in games." comes in a very strong second. (A handful of of prominent Diablo 2 fansite people had their online handles used for Mercenary Names in Diablo 2, setting precedent.)

Diablo as an SC2 Easter Egg.

• Blue Post: July 28, 2010 -- The best Starcraft 2 Easter Egg is found; a burning Diablo on one of the single player mission levels. A Deckard Cain Easter Egg is found the next day.

• Other: July 27, 2010 -- StarCraft 2's launch day blows up.

• Other: July 26, 2010 -- Ordering information for the streaming feed from BlizzCon 2010 is posted.

• Blue Post: July 26, 2010 -- Bashiok provides a teasing photo of the Diablo "monster wall." Much fan analysis ensues.

• Blue Post: July 24, 2010 -- Bashiok discusses character appearance change, and why skills can't change it entirely.

• Blue Post: July 24, 2010 -- Blizzard tweets about melee weapon types, and turns it into a fifth character tease.

• Blue Post: July 23, 2010 -- Blizzard announces that they will attend the GamesCom show in Cologne, Germany, August 22-23. It takes several more weeks of Bashiok teasing before it's confirmed that Diablo 3 will be one of the playable titles.

• Blue Post: July 23, 2010 -- The D3 Team debates "staffs" vs. "staves" for the plural of staff. Most fans clearly prefer "staves," judging by the comments.

• Blue Post: July 22, 2010 -- Blizzard tweets a tease about glowing dungeon entrances/exits. Bashiok elaborates in a forum follow-up a few days later.

• Blue Post: July 22, 2010 -- The Starcraft 2 Diablo-themed Easter Eggs continue, with a burning Terran Marine.

• Other: July 20, 2010 -- An interview with Diablo 2 soundtrack composer Matt Uelmen confirms a "recording of the Diablo 3 soundtrack" rumor from five years before.

• Blue Post: July 18, 2010 -- Diablo decals are found for StarCraft 2 over B.net, the first Diablo-related Easter Egg in SC2. (But not the last.)

• Blue Post: July 17, 2010 -- Blizzard teases that the Witch Doctor's armor will vary more than expected.

• Blue Post: July 16, 2010 -- Blizzard announces their new/updated plans for Real ID on Battle.net, with the wildly-unpopular mandatory "post with your real name" features removed.

• Interview: July 16, 2010 -- Matt Uelmen interview with GamaSutra covers his time working on the music of D1, D2, and WoW.

• Blue Post: July 14, 2010 -- A shared stash is still planned for Diablo 3, but has not been implemented into the game yet.

• Other: July 14, 2010 -- Fans vote the Witch Doctor their least anticipated Diablo 3 character.

• Blue Post: July 12, 2010 -- Blizzard debates demon anatomy and loin cloth-wearing.

• Blue Post: July 9, 2010 -- @Diablo teases that Wizard spell Disintegrate has very odd effects with Runestones.

• Other: July 8, 2010 -- The Diablo 2 Tenth Anniversary Community Mosaic Project kicks off. Official page here: Diablo 2010 Anniversary Mosaic.

• Blue Post: July 7, 2010 -- An @Diablo tweet about a "memorable" returning D2 monster sets off a deluge of speculation.

Penny Arcade weighs in on Real ID.

• Blue Post: July 7, 2010 -- The Real ID B.net forum debacle begins with the official announcement and much angry user feedback, over two very busy days.

1. Dozens and dozens of opinion pieces ensue, along with Blizzard explanations.
2. A community vote reveals overwhelming opposition.
3. Rumors of intense internal opposition surface.
4. Penny Arcade weighs in.
5. The EFF voices their opposition.
6. And Blizzard quickly buckles under the combined weight of the criticism and rescinds the real names on the forums requirement.

• Blue Post: July 6, 2010 -- The most epic Barbarian armor completed? A few days later, Bashiok explains that "epic armor" refers to the appearance being the coolest of all armor options, not necessarily the best statistically.

• Blue Post: July 4, 2010 -- Recent tweets on the 4 player max for co-op, and animal-themed armors. Follow-ups explain the 4 player max and explain that the animal themes are cosmetic.

• Blue Post: July 2, 2010 -- Bashiok confirms that Mercs are still in the game, and that skill runes still do cool things.

• Blue Post: July 1, 2010 -- Bashiok takes back all of his June comments about max skill caps, and teases a "99 vs. 100" max level debate.

See the 2010 Archive for the first six months of 2010.

Older News

Earlier headlines and articles are archived on the Media Coverage Archive pages:

• Media Coverage: 2008
• Media Coverage: 2009
• Media Coverage: 2010