Chris Metzen
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From Diablo Wiki
Chris Metzen is the Vice President of Creative Development at Blizzard Entertainment. He started at the company as an artist and eventually Art Director. His style was the characterization of the earlier WarCraft, StarCraft and Diablo series (as Samwise Didier has become in the later games).
He started nailing out proper story backgrounds for Blizzard's games, and ended up cheif over Creative Development, handling all lore and storylines created for the games of the Blizzard games.
