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[[File:Bliz-schedule-rumor1.jpg|thumb|450px|Diablo 3 projection: Fourth Quarter 2011?]]
The image to the right "leaked" via a Chinese MMORPG site in late 2010. <ref>[http://diablo.incgamers.com/blog/comments/blizzard-release-dates-leaked/ Leaked Release Schedule] - MMOGamesite.Com, 2/12/10</ref>. It's alleged to be an internal Blizzard document from April 2010, listing estimated dates for their upcoming product releases. Diablo 3 is was listed for the fourth quarter 2011, a fact that gave many fans a huge burst of excitement. Despite the fact that Blizzard has time , and again proved then eventual dismay when that they never hit their own estimated release datesdate was postponed.
<blue>“We really, really hope so. That’s our goal,” “Our goal is to get there. But you know, at the end of the day, we are going to get it right. That’s more important. We’re going to promise, we’re going to get it out there when it’s awesome. And, we’re crossing our fingers, maybe it will be this year.”</blue>
The final piece of evidence appeared in February 2011, when Japanese and Brazilian localizations were added to Blizzard's upcoming WoW patch <ref>[http://www.mmo-champion.com/content/2186-WoW-Brazil-Blizzard-Slate-Blue-Posts-MMO-Report-Comics Localized WoW Confirmed] - 21/2/11</ref> "WoW Brazil" is listed on the chart for mid-2011, so they seem to be right on schedule for that.
==Estimated Progress==
[[Bashiok ]] emphasized this iterative, non-linear design style in a forum post in November 2009. <ref>[http://diablo.incgamers.com/blog/comments/bashiok-on-act-3-and/ Iterative Design Philosophy] - Bashiok, 24/11/09</ref>
<blue>We have weekly playtests to focus feedback on areas and features. Last week was an Act III dungeon.<br>
[[File:Release-date-bliz1.jpg|thumb|250px|D3 in "Next Few Years"]]
* '''November 2009''' - The broadest came in the Activision/Blizzard quarterly shareholders conference call in November 2009 where a Powerpoint presentation slide (right image) pinned it down to 'Next Few Years' <ref> [http://diablo.incgamers.com/blog/comments/diablo-3-due-in-next-few-years/ Diablo 3 first release schedule] - Activision quarterly results call, 5/11/09</ref>
* '''September 2011''' - A technical glitch on Blizzard's website gave the community a premature look at a statement planned to be published at a later time from Blizzard President [[Mike Morhaime]] announcing that Diablo 3 would not be released in 2011 <ref>[http://diablo.incgamers.com/?p=7029 2011 Release will not happen] Mike Morhaime, Blizzard, 23/9/11</ref>. The title offered a tentative new date:
<blue>"“Soon” Was Too Soon — Diablo III to Arrive in Early 2012.</blue>
<blue>We have implemented changes which will greatly improve the game experience and final release will live up to the highest expectations. We expect launch to be a big opportunity for Blizzard. More details will be announced in the coming weeks.</blue>
==Diablo 3 Beta Test==
The Diablo 3 Team regularly referred to a future beta test, but did not absolutely confirm it until Blizzcon 2010 <ref>[http://diablo.incgamers.com/blog/comments/diablo-3-beta-confirmed Beta Confirmed] - Christian Lichtner, Blizzard, VG247 Interview, 28/10/10</ref>. The Diablo 3 Beta test began in early September, 2011, and was initially limited to "Friends & Family" testing. The closed beta began in mid -September 2011 and contains contained the same content as the Friends and Family testers were testing.
The Diablo 3 beta test consists of the first half of Act One, with some story elements and game features removed. The beta test is largely a tech demo, with little game content open to fan feedback; it is not intended to be a full game balance playtest, like many MMORPGs.
Blizzard beta tests generally last 4-6 months, and Jay Wilson estimated that Diablo 3 would be released about six months after its beta test begins. <ref>[http://diablo.incgamers.com/blog/comments/blizzcon-video-interview-jay-wilson-direct-tv/ Beta Duration] - Jay Wilson, Blizzard, 30/10/10</ref> This did not happen and the Diablo 3 beta was extended several times as the release date was backed up from late 2011 to Q1 2012 and then finally Q2 2012.
* See the [[Diablo 3 Beta]] article for much more on this issue.
After years of offering release date estimates for various games, most of which they missed, Blizzard has grown quite conservative about offering release dates. They now give only vague release date windows, and never any specific dates or targets unless they are very sure they can meet them.
Hence Starcraft 2 and WoW:Cat Cataclysm did not get release dates until 2-3 about two months beforehand, when those titles were well into their beta testsand the developer was certain they could make that date. This makes Fans hoped the start same would be true of the Diablo 3 , but as it turned out the game was not ready and thus the beta a more useful measure of the release date test ran for months longer than any actual release date announcement, and on that front [[Jay Wilson]] has estimated 's rough estimate that Diablo 3 will the game would be released "about six months " after the beta test beginsbegan.
<ref>[http://diablo.incgamers.com/blog/comments/blizzcon-video-interview-jay-wilson-direct-tv/ Beta Duration] - Jay Wilson, Blizzard, 30/10/10</ref>
In May 2011 Blizzard confirmed that the Diablo 3 beta should begin in the "third quarter" of 2011 <ref>[http://diablo.incgamers.com/blog/comments/diablo-3-beta-details-announced/ Beta Date Confirmation] - Mike Morhaime, 9/5/11</ref>. This meant July 1 - September 30. That is a wide target, but one that they met when the Closed Beta began on 20th September 2010. <ref>[http://diablo.incgamers.com/blog/comments/beta-is-live Beta is Live] - Blizzard, 20/10/11</ref>
One commonly-cited release date prediction has been the fact that no Blizzard games have (yet) been released much more than three years after they were first announced.
* ''Starcraft'': Announced spring 1996, released April 1998. (2 years later.)* ''Diablo 2'': Announced Sept 1997, released June 2000. (2 years, 9 months later.)* ''Warcraft 3'': Announced Sept 1999, released July 2002. (2 years, 10 months later.)* ''World of Warcraft'': September 2001, released Nov 2004. (3 years, 1 month later.)
* ''Starcraft 2'': Announced May 2007, released July 2010 (3 years, 2 months later.)
* ''Diablo 3'': Announced June 28, 2008, released May 15, 2012 (3 years, 11 months later.)
* Diablo 3 Announced at the WWI in Paris : 28th of June 2008
With this history in mind, many fans were hoping for a June 2011 release, though in retrospect this was clearly never in the cards with Blizzard long-aiming for Q4 2011. (A date that became impossible when the calendar moved into 2011 without any sign of Before slipping nearly to June 2012 and inadvertently continuing the beta testJune trend.)
===Guess the Release Date===
* See the [[Diablo 3 Demo]] article for more details about playable Diablo 3 demos.