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[[File:Merch-beach-towel-2011.jpg|left|frame|Diablo III Beach Towel.]]
The Diablo III beach towel debuted was revealed on September 17, 2011[http://diablo.incgamers.com/blog/comments/blizzcon-2011-diablo-iii-merchandise/], to be sold exclusively at Blizzcon 2011, priced to show attendees and virtual ticket subscribers. It may be sold after the show as well, but that's not guaranteed, and many Blizzcon merch items are only available in limited quantities at #29the show, one year only.
The official production description: