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This is what Blizzard said in regards to the Diablo III art direction in the [http://www.diii.net/articles/668952/lore-amp-environmental-art-panel-video Lore & Environmental Art Panel:]
::''Skip to about the 21:00 mark to hear it. To paraphrase, the designers talk about how their memories of D1 and D2 were that they were dark and gritty, but that when they actually looked back through the games they found much more color than they expected. They also say that they looked at horror movies and noticed how the color was used effectively to create mood, and that they're following that design path with Diablo III.''
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===How it "Should" Look===
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===The Petitions===
*[http://www.petitiononline.com/d3israd/petition.html Petition to support Blizzard] - 815
One of the petitions against the new art direction got quite popular, and Blizzard originally did not comment on it. There were also petitions starting to support Blizzard's decision. The number of signatures on the different petitions is probably not an accurate guideline for what fans think however, as the fans who do like the current direction would be less vocal than those who are unhappy.
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===Responses to Complaints===
[[Image:Angst.jpg|thumb|center|400px|Penny Arcade responded with a comic named 'Angst.jpg'.]]
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==Blizzard's Response==
::''Now in terms of the actual texturing, this texturing, where they grayed out everything and it's very flat and the monsters are all kind of a similar tone β that does not play well. It's very boring to run through more than a couple of times, and it's very difficult to tell creatures apart and pop them out of the environment. So those things don't really work for us. A lot of the lighting stuff I think is very cool, but it's also not very doable for us.''
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==Blizzard Art Department Departing==
'''''Jay:''' It actually had nothing to do with the project. Brian really loves the project and his leaving was amicable - we actually still talk to him fairly frequently. He left to create a start-up outside of the games industry; he felt an opportunity that he just couldn't pass up - a once in a lifetime thing. I hate to see him go because heβs so good for the team, such a good art director and I really enjoyed working with him. But he felt like this was a fairly safe point for him to depart and pursue his other interest. Because the art style is established and because our art lead structure is strong. While I can't say it has helped the project to have him leave, I think it's done as minimal damage as possible to the project as it could have. It certainly has nothing to do with the art style controversy or anything like that, and our art style direction will not change.''
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==Blizzard Changes Art Based on Feedback==
<blockquote>''In the interview Jay talks about his past jobs in the gaming industry, the D2 team guys working on D3, struggles they've had with game and art design, and art design, and art design, and art design. Have you heard that there was a controversy about the art design? No? Well, this interview will fill you right in. Jay does elaborate on two art changes they've made based on fan feedback; they're going back and making a lot of the dungeon environments grittier and bloodier, and they're not going to fade out all of the corpses after battles now; just some of them. Many will remain on the ground until the characters leave the area. Also he confirms that there will be cinematics for D3, at least as many as there were for D2, and that the teaser we saw from WWI was pieced together from several of the longer cinematics we'll see in the final game.''</blockquote>
* [http://www.incgamers.com/Videos/190/Diablo-3-Jay-Wilson-GC-Interview Video Interview].
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==The End of the Art Controversy?==
Blizzard have not responded to this new media yet, but as the hype slowly has diminished, it's not quite likely they will either.
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==Links==