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===How it "Should" Look===
A lot of discussion started up about the colour of the environments in the [http://forums.diii.net/showthread.php?t=669266 community forums], where some fans utterly hated the new colours, some didn't care as long as they got D3, and some liked it. Fan-made [http://en.wikipedia.org/wiki/Photo_manipulation#Photoshopping photoshopped] images popped up with no colour, higher contrast, more "grit", or even the odd blood stain. More pictures hasve have been posted in the [http://www.diii.net/gallery/showgallery.php?cat=553 Controversy Gallery] since then. Naturally, effects such as rainbows were done away with as the point of all these images is to make the pictures more grey and "dark". Some variants just enhance a few aspects, while some go all-out. A very strong fear for just "re-making World of WarCraft" is prevalent.
*[http://www.petitiononline.com/d3art/petition.html Petition Against colour 3] - 54,138 (60,654 2009-07-01)
*[http://www.petitiononline.com/d3israd/petition.html Petition to support Blizzard] - 815
One of the petitions against the new art direction got quite popular, and Blizzard originally did not comment on it. There were also petitions starting to support Blizzard's decision. The number of signatures on the different petitions is are probably not an accurate guideline for what fans think however, as the fans who do like the current direction would be less vocal than those who are unhappy.
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::''Skip to about the 21:00 mark to hear it. To paraphrase, the designers talk about how their memories of D1 and D2 were that they were dark and gritty, but that when they actually looked back through the games they found much more color than they expected. They also say that they looked at horror movies and noticed how the color was used effectively to create mood, and that they're following that design path with Diablo III.''
The reactions from fans might have been a bit stronger than they initially thought though, as they started out in the beginning of July to avoiding replying to the petition itself. It's unlikely Blizzard didn't know about itthe uproar, as it was reported on from considering several websites like such as [http://www.slashgear.com/diablo-iii-producer-under-fire-for-adding-color-0312386.php Slashgear], [http://www.theglobeandmail.com/servlet/story/RTGAM.20080703.WBwgtgameblog030120080703084156/WBStory/WBwgtgameblog0301 The Globe and Mail] as well as and the largest [http://www.diii.net/n/669078/too-colorful Diablo 3 fansite], all featured reports on the reactions.
::[http://multiplayerblog.mtv.com/2008/07/02/diablo-iii-art-direction/ Keith Lee replies:]