Difference between revisions of "Unannounced"

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==Blizzard's Unannounced Projects==
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Blizzard currently has two unannounced projects.
  
==Blizzard's Unannounced Projects==
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Project [[Titan]] is the internal codename for a Next-Gen MMORPG, under development since 2007 and very tentatively targeted for release in late 2013. Titan is a new Intellectual Property (IP), and not a sequel to another Blizzard game or a game set in any of their existing game worlds. The project is well under way and Blizzard has been opening posting jobs on it since 2009. No public information exists about it, and only the codename is known at this point.
Blizzard currently has two unannounced projects. One new [[game]] that is set in an entirely new universe, and one [[MMORPG]]. The Next-gen MMO is also rumoured to be in a new universe, but it could just as well be in the same one as the regular game.
 
  
At Blizzcon 2010 Blizzard said that the Next Gen MMO would not be announced until 2012 at the absolute soonest.  
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Though the project has been underway for several years, and has an internal target date for late 2013, Rob Pardo stated[[http://pc.ign.com/articles/113/1130025p1.html]] at Blizzcon 2010 that there was no chance it would be revealed until at least 2012.
  
::As stated in an interview with Geoff Keighley, Pardo mentioned we shouldn't expect o hear anything about an actual product announcement until at least 2012.
 
  
::This isn't especially surprising considering Blizzard's procedure of taking an extremely long time to develop and polish products. It was mentioned that around 50 people were actively working on the MMO project and that's it's not exactly in a full stage of production right now.  
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Blizzard's other future project is not as far along as Titan and virtually nothing is known about it, other than that it exists and that it is set in another new IP. No public hiring notices have yet been posted for it, and it's safe to assume that it's at least a couple of years behind Titan in development.
  
  
==Why Not Announce==
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==Why Not Announce?==
There are many reasons a developer do not announce their projects as soon as they have started with [[Blizzard Entertainment|Blizzard]], this is very apparent by looking at the community. Fans don't want to wait too long for a game, and while announcing it will create a good amount of pre-release hype to help sell the game (or just keep the existing communities alive), it will also make users more and more anxious to get their hands on it.
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Blizzard has gained a reputation for announcing their games far in advance of their release dates. It's good to start the publicity and anticipation building for a title well in advance, but too far ahead can leave fans dispirited or burned out. (Though secrets can be hard to keep, as the project grows larger and many dozens of people are working full time on it.)
  
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This is definitely an issue with Diablo III, which was announced in June 2008, and yet will not be released before late 2011 at the soonest; three and a half years after the reveal. 
  
Some developers eventually fall for the pressure by fans, publishers and/or investors and launch a game before it's ready, and it can have disastrous consequences. Take [[Hellgate: London]]'s launch as an example.
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Blizzard employees have repeatedly said they take too long to make games and that they need to hold their announcements until the games are further along in their development cycle. This is difficult since they do not know how long the games will take to create, but it seems safe to assume Blizzard will try to keep the secret of their upcoming game titles for longer than they managed with D3.
  
  
 
==Code Names==
 
==Code Names==
generally have a code name within the developer's quarters to make sure that even with a 100% reliable staff, it will not leak. For instance, [[StarCraft II]] was known as "Hydra" before it was announced, and Blizzard has used other ancient greek terms for projects in the past.
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Ongoing projects are given code names that may or may not have anything to do with the games themselves. After all, the developers and others in the know at the company have to refer to the game by something that won't give away the true nature of the endeavor.
  
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[[Diablo III]] was referred to as "Project Hydra" during the 2005-2008 development at Blizzard North, before the game was announced in June 2008.
  
  
 
==References==
 
==References==
* ''To be added''
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* [http://www.blizzardnewmmo.com/Game_Info http://www.blizzardnewmmo.com]
  
  
  
 
{{Game navbox|blizz}}
 
{{Game navbox|blizz}}

Latest revision as of 11:33, 25 February 2011

Unannounced titles remain so until a developer feel it's time to show their work to the world. There are advantages and drawbacks with keeping a game under wraps.


Blizzard's Unannounced Projects[edit | edit source]

Blizzard currently has two unannounced projects.

Project Titan is the internal codename for a Next-Gen MMORPG, under development since 2007 and very tentatively targeted for release in late 2013. Titan is a new Intellectual Property (IP), and not a sequel to another Blizzard game or a game set in any of their existing game worlds. The project is well under way and Blizzard has been opening posting jobs on it since 2009. No public information exists about it, and only the codename is known at this point.

Though the project has been underway for several years, and has an internal target date for late 2013, Rob Pardo stated[[1]] at Blizzcon 2010 that there was no chance it would be revealed until at least 2012.


Blizzard's other future project is not as far along as Titan and virtually nothing is known about it, other than that it exists and that it is set in another new IP. No public hiring notices have yet been posted for it, and it's safe to assume that it's at least a couple of years behind Titan in development.


Why Not Announce?[edit | edit source]

Blizzard has gained a reputation for announcing their games far in advance of their release dates. It's good to start the publicity and anticipation building for a title well in advance, but too far ahead can leave fans dispirited or burned out. (Though secrets can be hard to keep, as the project grows larger and many dozens of people are working full time on it.)

This is definitely an issue with Diablo III, which was announced in June 2008, and yet will not be released before late 2011 at the soonest; three and a half years after the reveal.

Blizzard employees have repeatedly said they take too long to make games and that they need to hold their announcements until the games are further along in their development cycle. This is difficult since they do not know how long the games will take to create, but it seems safe to assume Blizzard will try to keep the secret of their upcoming game titles for longer than they managed with D3.


Code Names[edit | edit source]

Ongoing projects are given code names that may or may not have anything to do with the games themselves. After all, the developers and others in the know at the company have to refer to the game by something that won't give away the true nature of the endeavor.

Diablo III was referred to as "Project Hydra" during the 2005-2008 development at Blizzard North, before the game was announced in June 2008.


References[edit | edit source]