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'''Unicorn Day''' is a reference to May 9th, 2011, where Mike Morhaime announced, during the Activision-Blizzard conference call, and spoke of the [[Diablo]] III [[beta]][http://diablo.incgamers.com/blog/comments/diablo-3-beta-details-announced]. The conference call was covered by diii.net with a live chat client opened[http://diablo.incgamers.com/blog/comments/P20live-diablo-iii-chat-during-todays-atvi-conference-call/], which exceeded 900 fans eager to hear about the Diablo III beta. The term will likely be reused for upcoming special events, such as the start of the beta and the game's release.
==Naming the Day==
It is named "Unicorn Day" after the long, industrious journey of the unicorn into Diablo consciousness, due in part to the [[Art_controversy| art controversy]], [[Bashiok]] posting images of farting unicorns, fan speculation of a [[Secret_Level| secret unicorn level]], [[Flux]] spurring on such debate, and a host of other sources.
[[category:reference]]
[[category:humor]]
[[category:Diablo III Beta]]
