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<b style="font-size:125%;">[[Media Coverage: 2008|2008]] - [[Media Coverage: 2009|2009]] - [[Media Coverage: 2010|2010]]</b>
 
<b style="font-size:125%;">[[Media Coverage: 2008|2008]] - [[Media Coverage: 2009|2009]] - [[Media Coverage: 2010|2010]]</b>
 
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==March 2011==
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Beware the ides of March, for they contain much media coverage. Or will, at any rate.
  
 
==April 2011==
 
==April 2011==

Revision as of 18:42, 9 May 2011

This page lists all Diablo III coverage; previews, interviews, pictures, videos, designer diaries, forum post, and more. Anything from the D3 Team that's substantial enough to warrant a news post on Diii.net gets an entry on this page. Larger interviews and other features are sometimes archived in this section one month after they go online, to ward off link rot.

  • If you're interested in updating this page, please check out the Media Coverage/Guidelines first.
  • Jump back to the earlier years of Media Coverage, archived to keep down the page size. Links right below here.


If you are new to Diablo or Diablo III development, you can read up on the topic here:

  • Diablo 3 Basics - The light source of all known Diablo III data in one fact sheet.


Media Coverage Archive:
2008 - 2009 - 2010

March 2011

Beware the ides of March, for they contain much media coverage. Or will, at any rate.

April 2011

  • Blue Post: April 29, 2011 -- Bashiok dips into the bnet forums to speak on why BoE was dropped from the game, and also elaborates a bit on how set items will function in Diablo III, revealing that they are all of legendary quality.
  • Interview: April 26, 2011 -- A preview emerges by the New York Times with Jay Wilson, offering fans a commentary on trade, and also a tantalizing quote by Jay Wilson about how the game is in the final stretch. Those who are not excited are those who followed StarCraft II's development, realizing that "the final stretch" can extend well past the horizon into cosmic space where time has no meaning.
  • Commentary: April 23, 2011 -- The demo specs were revealed for the machines running Diablo III at G-Star in Korea. It is widely accepted that these specs have no true bearing on the final system requirements for the game, as the game had yet to be optimized at that point.
  • Blue Post: April 22, 2011 -- Bashiok replies to a fan's question about whether or not the game plays differently from 2008 to 2011, and also @Diablo comments in a sarcastic tone to a request for a new monster description, and some shallow commentary on lore.
  • Commentary: April 19, 2011 -- Speculation ramps up over the conference call, revealed to be May 9th (Unicorn Day), which promises to reveal something (or nothing?) about the Diablo III beta. Speculation seems to point amongst a varied or vague timeframe for the beta to occur.
  • Blue Post: April 19, 2011 -- This posting by Bashiok is rather a milestone in the development process of Diablo III as, for the first time, semi-specific details about the Diablo III beta are released. Part info, part expectation management, Bashiok informs fans that the beta will only contain a small part of the game, and it won't be underway until the remaining systems are announced. It is unknown how many systems are left, or when they will be announced.
  • Blue Post: April 19, 2011 -- Bashiok breaks up a slappy fan-fight on the battle.net forums on the subject of breakpoints in Diablo III. Breakpoints have ever been a point of contention amongst the fanbase, and it is readily apparent by Bashiok's explanation that it is, indeed, a very hard thing to explain accurately. Fan consensus is that not enough data is available to judge one way or another how breakpoints will affect Diablo III.
  • Blue Post: April 16, 2011 -- Bashiok comments on unchanging skill runes in Diablo III after a fan voices concern that the base skill won't be represented or used within the game. It is once again emphasized that there are runes that do not change the nature of the skill, only boost things such as damage, duration, or reducing resource cost.
  • Picture: April 15, 2011 -- The eleventh edition of facebook likes shows off a fancy torture device, in addition to a screenshot that does not contain the torture device. However, a high-resolution shot of an as-of-yet unnamed Monk skill can be seen in the screenshot.
  • Blue Post: April 14, 2011 -- Bashiok covers the subject of when and how the game is randomized, and the differences in randomization between the "overworld" and in a dungeon. He also talks smack about the cowardly Fallen, ironically represented by one himself in the battle.net forums.
  • Picture: April 13, 2011 -- New artwork for Diablo emerges for BlizzCon 2011, showing Big Red himself taking center stage, in all of his/her/its fiery glory.
  • Commentary: April 6, 2011 -- Flux comments on the Diablo Drought, and the community lets out a collective sigh. It seems that, amongst all of the Blizzard development cycles, Diablo III seems to have more stretches of time between any information whatsoever than many other games, yet the community errs on the side of reluctant excitement.
  • Picture: April 5, 2011 -- A latent April Fool's Day grenade blows up amongst the Diablo community when a fake concept box for Diablo III appears from a Polish website. The graphic is very unimpressive, and yet somehow manages to fool a large portion of the community.

March 2011

  • Commentary: March 29, 2011 -- A poll appears on diii.net asking players how they played the PVE game. Large numbers of them chose the option of experimentation along with several favorite characters and builds.
  • Blue Post: March 28, 2011 -- @Diablo announces that Blizzard is not ready to make a beta announcement, despite the paradox. The community is shocked and surprised that Blizzard requires more time.
  • Blue Post: March 22, 2011 -- Bashiok speaks on how to enter the beta and how the beta keys will be given, and Flux is threatened multiple times for a very attention-grabby headline. Shenanigans ensue.
  • Blue Post: March 22, 2011 -- The Diablo II ladder tale finds itself entering another chapter when it is announced that the reset will occur March 28th.
  • Commentary: March 16, 2011 -- DIII.net posits to gamers whether or not they'd play in a Diablo III ladder season, with the results being heavily skewed towards "no".
  • Blue Post: March 15, 2011 -- Bashiok speaks at length on the philosophy behind balancing PVP and PVE separately, stating that PVP balance shouldn't ever affect PVE.
  • Blue Post: March 9, 2011 -- Blizzard shows off the underwhelming Blizzard timeline for their 20th anniversary, being referred to by one fan as a "WarCraft wankfest".

February 2011

2005 shot from Blizzard North's early D3.
  • Blue Post: February 11, 2011 -- Blizzard kicks off their 20th anniversary celebration with a shiny page that has no real content.
  • Blue Post: February 9, 2011 -- The 4Q 2010 Activision/Blizzard conference call creates a huge controversy by seeming to rule out any Blizzard game releases in 2011. That conclusion is disputed by Bashiok later that day, then in a more formal forum post, then by Rob Pardo later that week. All say that D3 may still be released in 2011, and that Tom Tippl's investor legalese was misunderstood in the conference call.
  • Blue Post: February 7, 2011 -- The Diablo Facebook page "looks for likes" program kicks off, promising new images for every 25,000 likes from 550k to 1 million. Updates commence at a pace of about one per week.



January 2011

  • Blue Post: January 19, 2011 -- Blizzard reveals the winners of their 2010 Holiday Card Contest, and amusingly includes one entry that reused official Diablo II artwork from 2004. (Blizzard sticks the newest CM hires and interns with judging fan contests, and they tend not to know anything Blizzard did before WoW.)
Strong and sexy?
  • Commentary: January 17, 2011 -- Class silhouettes are compared to the final versions and found... to represent early concept art, not the finished model.
  • Blue Post: January 11, 2011 -- Bashiok reports that Diablo III pets and minions won't have direct control in their AI.


December 2010

  • Other: December 31, 2010 -- Visiting the blog of the biggest Diablo merchandise collector on earth. More odd stuff than you can imagine, on display.
Diablo, by Glowei.
  • Picture: December 23, 2010 -- Christmas artwork featuring a demonic, Barbarian Santa Claus. The image was previously used for December in the 2010 Diablo III calendar.
  • Picture: December 22, 2010 -- The "Encounters" page debuts on Blizzard's Diablo III site, plus numerous new screenshots. The page is just general info on combat, but the images are nice.
  • Other: December 9, 2010 -- Blizzard continues to leak like a proverbial sieve, as a rough cut of the ending cinematic for the first SC2 expansion pops up online. The cheesiness of the movie's plot provokes a huge fan discussion of the declining (?) quality of Blizzard's game storytelling.
  • Commentary: December 6, 2010 -- Fan vote reveals strong support for all new characters in the expansion. If a D2 char must return, the Paladin and Necromancer are neck and neck in popularity, with the Druid a strong third option.



November 2010

  • Interview: November 10, 2010 -- A WoW producer talks about WoW's PvP influence on Diablo III's Arenas, and kicks off a huge fan debate about what lacked in WoW's PvP and how D3 is not repeating its mistakes.



October 2010

Diablo is the joker.


Blizzcon 2010

BlizzCon 2010 took place October 22-23, 2010, at the Anaheim Convention Center. The D3 developers told us this would be the "biggest Blizzcon ever" in terms of Diablo II information, and it was indeed quite mighty with the Demon Hunter's debut, Arena Battles, the Talisman, traits, the new skill trees, and much more. Check the Blizzcon 2010 news category to see every single news item related to Blizzcon; this Media Coverage page archives the items with substantial content.

Panels

Though fans were upset at the math of 3 Diablo panels vs. 8 WoW and 7 SC2 at Blizzcon, the content and depth of the two Diablo III content panels was exceptional. The Open Q&A was less useful, but such events are always full of "noob" questions of little value to fans who have been following the game closely.

Blizzcon 2010 Diablo III Developer Interviews

Blizzcon 2010 Hands-On Reports

PvM Demo Reports:

Battle Arena Reports:

Screenshots and Movies


October, Pre-Blizzcon

  • Commentary: October 13, 2010 -- Diablo III have Pentagrams]? Blizzard has been removing many elements of real world culture and religion from WoW and D3, including crosses and pentagrams. Is this a bad thing?
  • Blue Post: October 8, 2010 -- Bashiok confirms that Act IV will be a finale, like it was in Diablo II, and thus will be the shortest of the acts.


  • Blue Post: October 6, 2010 -- Bashiok explains why they're happy with the current state of Fury, arrived at after long experimentation.

September 2010

Class-specific weapon confusion.
  • Blue Post: September 9, 2010 -- All characters will have relaxed stances in town; the Monk's aggressive one in a recent video was just a WiP.
  • Blue Post: September 4, 2010 -- Haunt grows ghostlier. Bashiok offers another graphical update about a skill we've never really seen.


August 2010

  • Blue Post: August 26, 2010 -- Bashiok explains why there's not a "pick up everything" button in Diablo III.


Gamescom 2010

The Gamescom show in Cologne, Germany ran from August 18-21, and featured a ton of new Diablo III news. Earlier in the month Blizzard had promised to reveal a new Diablo III feature at the show, and they held a press conference as soon as the show began to present the Artisans, as well as the concept of crafting from recipes using materials obtained from the salvage cube. Gamescom 2010 also brought new interviews, screenshots, artwork, and more.

Jay Wilson Interviews

Artisan Infos

Hands-On Play Reports

Screenshots and Visuals

August, Pre-Gamescom

  • Blue Post: August 4, 2010 -- Bashiok shoots down a "4th difficulty" suggestion and says they've got bigger and better ideas to spice up the end game.


July 2010

  • Blue Post: July 30, 2010 -- A community poll finds that most fans would want their name used for an item in the game, though "No to using fan names in games." comes in a very strong second. (A handful of of prominent Diablo 2 fansite people had their online handles used for Mercenary Names in Diablo 2, setting precedent.)
Diablo as an SC2 Easter Egg.
Penny Arcade weighs in on Real ID.
  1. Dozens and dozens of opinion pieces ensue, along with Blizzard explanations.
  2. A community vote reveals overwhelming opposition.
  3. Rumors of intense internal opposition surface.
  4. Penny Arcade weighs in.
  5. The EFF voices their opposition.
  6. And Blizzard quickly buckles under the combined weight of the criticism and rescinds the real names on the forums requirement.


See the 2010 Archive for the first six months of 2010.

Older News

Earlier headlines and articles are archived on the Media Coverage Archive pages: