Advertising - Revision history

Flux at 10:58, 23 January 2011

2011-01-23T10:58:26Z

Flux at 02:24, 23 January 2011

2011-01-23T02:24:36Z

Flux at 01:48, 23 January 2011

2011-01-23T01:48:43Z

Flux: Created page with "Blizzard has not announced any plans to include in-game advertising in Diablo III. There are no in-game ads in World of Warcraft or Starcraft II, so it seems unlikely that they'd..."

2011-01-23T01:38:20Z

Created page with "Blizzard has not announced any plans to include in-game advertising in Diablo III. There are no in-game ads in World of Warcraft or Starcraft II, so it seems unlikely that they'd..."

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Blizzard has not announced any plans to include in-game advertising in Diablo III. There are no in-game ads in World of Warcraft or Starcraft II, so it seems unlikely that they'd start with Diablo III. After all, nothing in Diablo III's fantasy world supports advertising.

If Blizzard were making a sports game or a racing game, then ads on the cars or around the stadium would be necessary for realism, but they haven't fit into any Blizzard games so far.

Players will see ads when they log onto Battle.net, for multiplayer Diablo III, but none in the actual game, and Blizzard has never (yet) included ads in their loading screens or along the browser bar in the game, etc.

==Bobby Kotick on In-Game Ads==

[[Bobby Kotick]], CEO of Activision/Blizzard and (fan-alleged) source of most of the corporate/capitalistic evils that intrude into Blizzard's games and Battle.net, said in September 2010 that they had no plans to force ads into more games.[http://xbox360.ign.com/articles/112/1120864p1.html]

::“There was a time where we thought advertising and sponsorship was a big opportunity, but what we realized is our customers are paying $60 for a game or paying a monthly subscription fee and they don’t really want to be barraged with sponsorship or advertising,” Kotick said. “So being very respectful of our audiences, unless it’s something that’s really authentic and will enhance the game experience, we’re generally not going to include something in the game.”

::“There may be future opportunities where you might offer a consumer an advertiser-supported experience so they wouldn’t have to pay for it,” he continued. “But as long as our audience is paying $60 for a game or a subscription fee I think we’re going to limit the amount of advertising or sponsorship incorporated into a game.”

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-Blizzard has not announced any plans to include in-game advertising in Diablo III. There are no in-game ads in World of Warcraft or Starcraft II, so it seems unlikely that they'd start with Diablo III.  After all, nothing in Diablo III's fantasy world supports advertising.
+Blizzard has not announced any plans to include in-game advertising in Diablo III. There are no in-game ads in World of Warcraft or Starcraft II, so it seems unlikely that they'd start with Diablo III.
-If Blizzard were making a sports game or a racing game, then ads on the cars or around the stadium would be necessary for realism, but they haven't fit into any Blizzard games so far.
+After all, nothing in Diablo III's fantasy world supports advertising. If Blizzard were making a racing or sports game, then ads on the cars or around the stadium would be necessary for realism, but they not in fantasy or scifi realms.
-Players will see ads when they log onto Battle.net, for multiplayer Diablo III, but none in the actual game, and Blizzard has never (yet) included ads in their loading screens or along the browser bar in the game, etc.
+Players will see ads when they log onto Battle.net to play multiplayer Diablo III, but none in the actual game, and Blizzard has never (yet) included ads in their loading screens or along the browser bar in the game, etc.